The Art of Building a Brand - The Story of Duluth Trading Co

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  • A fascinating retrospective and celebration of Duluth Trading Company and its catalog cover art
  • Discover the graphic detail, sophistication, historical context, humor and energy of Duluth illustrations
  • Company history, brand-building insights, insider commentary and more
  • Treasure trove of "Early Years" photos, notes and tidbits hearkening back to the early 1990s
  • Making the pivot to omni-channel brand, and navigating the introduction of Women's
  • How the city of Duluth formed the company's DNA – and still influences company ads to this day
  • By Executive Chairman and Founder Steve L. Schlecht with Sally Collings
  • Hardcover book measures 9-1/4"W x 11-1/4"H x 1/2"D
  • 116 pages
  • Imported
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Description
  • A fascinating retrospective and celebration of Duluth Trading Company and its catalog cover art
  • Discover the graphic detail, sophistication, historical context, humor and energy of Duluth illustrations
  • Company history, brand-building insights, insider commentary and more
  • Treasure trove of "Early Years" photos, notes and tidbits hearkening back to the early 1990s
  • Making the pivot to omni-channel brand, and navigating the introduction of Women's
  • How the city of Duluth formed the company's DNA – and still influences company ads to this day
  • By Executive Chairman and Founder Steve L. Schlecht with Sally Collings
  • Hardcover book measures 9-1/4"W x 11-1/4"H x 1/2"D
  • 116 pages
  • Imported
Features
  • A fascinating retrospective and celebration of Duluth Trading Company and its catalog cover art
  • Discover the graphic detail, sophistication, historical context, humor and energy of Duluth illustrations
  • Company history, brand-building insights, insider commentary and more
  • Treasure trove of "Early Years" photos, notes and tidbits hearkening back to the early 1990s
  • Making the pivot to omni-channel brand, and navigating the introduction of Women's
  • How the city of Duluth formed the company's DNA – and still influences company ads to this day
  • By Executive Chairman and Founder Steve L. Schlecht with Sally Collings
  • Hardcover book measures 9-1/4"W x 11-1/4"H x 1/2"D
  • 116 pages
  • Imported